The Sound of Standards – The Short Stack

Friends,

Good things happen when smart businesses come together in common purpose. The digital audio ecosystem has some of the biggest brains in the business working to ensure podcasting and streaming radio become even more fruitful for everyone…and there’s still plenty of work to be done.

SoundStack itself is built on principles of fairness and equal access (to technology, business partners, etc.) in audio. So it’s a no-brainer for us to participate in initiatives promoting standards that facilitate growth for the whole market – creators, podcast networks, other platforms, advertisers, and more. 

Two such initiatives are topical right now. 

This Monday, a wide range of businesses will converge in NYC for the Prebid Summit to discuss the collaborative work being done to make innovations in programmatic advertising more accessible and effective. Prebid has already advanced header bidding in other channels, ensuring publishers maximize the value of their content and advertisers connect with more, lifelong customers. We’re excited to help do the same for audio.

Last week, in another win for open collaboration, Sounds Profitable led a coalition of businesses (of which we’re a part) that influenced Apple to make their podcast download metric more accurate and create better standards for the space.

Whether it’s open dialogue on how podcasting should be measured or open-source code for tech innovation, the point is generally the same: innovation is really only as valuable as its ability to provide a wide benefit. Embracing openness in its myriad forms – including reliable standards that give everyone a fair shot at what they need to flourish – is fundamental to getting there.  

Have another look at our CEO Jon Stephenson’s AdExchanger article about this very theme. And see many of you in New York next week!

Best,