Power of independence with Kast Media - The Short Stack
Friends,
As you’ve seen, we put a lot of focus on audio creators over here. That’s not to say that every player in digital audio – networks, platforms, advertisers, and more – isn’t equally important. But none of us would be doing what we’re doing without the creator – the maker of the feast. With that, many of us develop our businesses in ways that help to ensure they keep doing what they’re doing.
This month, we focus that lens on recording artists and two new initiatives that help support them.
Both advancements – one for SoundStack and the other for our sister company Live365 – simplify the broadcaster’s life. SoundStack Insights now automates performance royalty reporting, streamlining a process that used to give broadcasters a hearty dose of agita every month. Live365 now covers Global Music Rights (GMR) licensing, making it easy for stations to play the likes of Lizzo, George Harrison, and other legends without getting mired in the mechanics of licensing.
But both initiatives do just as much for artists and songwriters. Automated royalty reporting brings both accuracy and speed, so artists (and other rights holders) get paid fairly and quickly for bringing so much joy to the world. Likewise, simplified licensing ensures that artists are supported properly with every play.
Lots more to say about this. If you’re going to the NAB Show in Vegas (April 15 - 19), stop by booth W1328 and let’s continue the conversation.
Jon Stephenson , CEO 
Open podcasting continues to be incredibly healthy. However, the standards that power open podcasting haven’t changed for decades, even as podcasting has become one of the world’s great mediums.
The podcast advertising industry is poised for growth among brand advertisers, especially as diversification of media spend continues to be a topic of conversation throughout the industry.
Each supply-side platform (SSP) has its own unique value, from unique ad deals to different tech capabilities. So working with more of them makes sense for audio publishers, right? Right, though getting them to work well together is tough.
In this short installment of the Sounds Profitable deep dive, Jon Stephenson takes Bryan Barletta through our alpha product SoundStack Connectors – which lets publishers access the monetization partners of their choice in one place – and other monetization tools on the stack.
We’re back at the NAB Show in Vegas next week, April 15 - 19. We’ll have teams on the floor representing both SoundStack and Live365, ready to chat with you about our new automation capabilities, new licensing partnerships, and a lot more.
Come see us at Booth W1328 in West Hall!