Cannes Lions
Cannes, France •
Riches vs. Niches: The Value of Community in Podcasting
What started as a conversation about Riches vs. Niches ended with a simple conclusion: Niches create riches.
At Cannes Lions 2026, SoundStack's Mike Reznick joined industry leaders to explore why advertisers are shifting toward audience based buying and how niche podcasts with highly engaged communities can outperform larger shows.