PodBiz: How Mid-Tier Publishers Are Winning with Programmatic

Great podcast content doesn't only come from the biggest publishers. And neither should monetization opportunities. Our SVP of Marketplace, Stacy Newhuis, joined PodBiz this week to discuss how smaller and mid-sized publishers are finding new opportunities through programmatic advertising.

The conversation covers reach extension, monetizing unsold inventory, publisher control over advertising, and why remaining tech-agnostic gives publishers more flexibility as the industry evolves. Stacy also shares how we're approaching customer relationships at SoundStack, why we believe publishers of every size deserve meaningful support, and what it takes to keep adapting in a changing audio marketplace.

🎧 Listen to How Mid-Tier Publishers Are Winning with Programmatic on PodBiz: https://podcasts.apple.com/us/podcast/how-mid-tier-publishers-are-winning-with-programmatic/id1824685454?i=1000795915988

▶️ Watch the full episode on YouTube here: https://www.youtube.com/watch?v=3-ZQrc2RfgM