A High-Level Look into Marketplace Dashboard
Heather Smith , VP of Publisher Enablement •
We’ve been making a lot of noise about “full-circle audio.” Podcasters and broadcasters bring so much amazing content to the world, it only makes sense for them to bring it to every channel possible and, in turn, engage as many listeners as possible.
The same theory applies to measurement. Audio publishers need easy ways to see how all of those channels perform alongside each other so they can make the best decisions for their entire business.
When it comes to programmatic advertising, our Marketplace Dashboard is that kind of efficient analysis realized.
Let our own Heather Smith, VP of Publisher Enablement, take you through a high-level look into the Marketplace Dashboard: